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Our Beliefs

CONQUEST BUSINESS

Conquest Business is any business captured from your competitor
Conquest Business is not allowing your competitor to take your current customers
Conquest Business is every vehicle sold to someone who is not in your sales history
Conquest Business comes from both inside and outside your database

QUESTION:

What is Conquest Business to you?

AVERAGE GROSS

Advertising can help build your Gross Profit
The Average Gross Profit is higher when you know the customer's need and make an offer to meet that need, instead of just cutting the price

QUESTION:

How does your current advertising help you build Gross Profit?

REASONABLE TIME FRAMES

CNW Market Research shows the average customer takes 120 days to make a buying decision
"This Weekend Only" Sales:
- Help capture prospects already in the market to buy this weekend
- Exclude potential prospects with pre-existing commitments for this weekend
Give the prospect a reasonable time to respond and the response rate will go up dramatically

QUESTION:

How important is it to maximize your opportunity to capture every prospect during their 120 day buying window?

SIMPLE

Simple offers have incredible power when matched with a prospect's buying triggers
Selling cars is easier when you know what the prospect wants

QUESTION:

Would you prefer making a direct offer rather than guessing at what the prospect wants?

Bios

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